The Bachelor of Business Administration (BBA) is a bachelor's degree in Commerce and business administration. In most universities, the degree is conferred upon a student after four years of full-time study (120 credit hours) in one or more areas of business concentrations; see below. The BBA program usually includes general business courses and advanced courses for specific concentrations. Alternative degree titles include Bachelor of Science in Business Administration (BSBA), Bachelor in Management and Organizational Studies, Bachelor in Management Studies (BMS), Bachelor of Business Management (BBM), Bachelor of Business (BBus), and Bachelor of Business Studies (BBS).
Program content
The degree is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA programs thus expose students to a variety of "core subjects", and, as above, allow students to specialize in a specific academic area; see MBA program content. The degree also develops the student's practical managerial skills, communication skills and business decision-making capability. Many programs thus incorporate training and practical experience, in the form of case projects, presentations, internships, industrial visits, and interaction with experts from the industry. For a comparison with other undergraduate degrees in business and management, see further under Bachelor's degree.
The core topics usually comprise:
Accounting
Business law and Ethics
Economics
Financial management
Human resource management
Information technology
Marketing
Operations management
Organizational behavior
Quantitative techniques (business statistics, financial mathematics, operations research)
strategic management
The specializations include:
Accounting
Entrepreneurship
Finance
Real Estate
Human Resource Management
International Business
Information technology
Legal management
Management
Management information systems
Marketing
Operations management
Supply chain management
Tourism management
Accreditation
Particularly in the U.S., undergraduate Business Administration programs may be accredited, thus indicating that the school's educational curriculum meets specific quality standards; see Accreditation under MBA.