The noun edutainment is a neo logistic portmanteau coined by Bob Heyman while producing documentaries for the National Geographic Society.
Edutainment is also used to refer to the use of small chunks of eLearning used to deliver key messages in an entertaining manner. This can be used to treat such challenging issues as ethics, diversity and compliance.
According to other sources, Peter Catalanotto first coined this phrase in the late 1990's as he traveled around the country edutaining schoolchildren about writing and illustrating.
Prior to this period, "Edutainment" was the title of hip-hop group Boogie Down Productions' fourth album which was released in 1990.